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Startup Weekend Vancouver
Supporting local entrepreneurs, and staying active in the Vancouver business community, is important to us at Allocadia. Not too long ago, Kristine and I were in the very beginning stages of building...
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Building An Even More Lovable Product: Introducing Our New Product Designer,...
We’re excited to have Bob Sampson joining our team to help hone our focus on the user experience. As a product designer, Bob will be working closely with me and the rest of the product team as we...
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Learnings from a Customer Visit
Susan Vanin, Director of Global Marketing Operations at Juniper Networks, came to visit us here at Allocadia recently, and she was kind enough to give a presentation to our entire staff. Juniper is a...
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Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?
These days there are a lot of demands on marketers and organizations expect them to have multiple skillsets. To be successful, today’s marketer needs to be creative and focused on performance and...
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Who Gets Credit for the Revenue? How We Think About Attribution
As a marketer, it’s important you understand how marketing campaigns build on each other to drive sales and revenue. In marketing, “attribution” is the process of assigning credit to marketing...
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Marketing Performance Glossary: Returns
When it comes to marketing performance management, marketers need to speak the same language. This common language serves as the foundation of our Path to Performance. To help your team communicate...
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How to Build Your Marketing Plan Using Past Performance: A Real-World Scenario
With many marketers planning and budgeting for the coming year, we’re frequently asked how a global marketing organization might look at planning and measuring performance. What are all of the steps...
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Closing the Loop on Data Integration
When asked the increasingly popular question, “How are your marketing investments performing?”, we believe every CMO should be able to speak with speed, accuracy and confidence. In fact, it’s not just...
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Top 3 New Features to Streamline Data Entry
A big aspect of what we do is strive toward making Allocadia as lovable as possible. That means making it as easy and intuitive to use as possible for everyone in your marketing organization – from the...
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2015 Product Year in Review
At Allocadia, we have a few core product themes that drive everything we do — and every new product feature we create. In 2015, the product team, led by Katherine Berry, Chief Product Officer and...
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3 Things No One Talks About at Work: Religion, Politics and Attribution
Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re a...
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How Allocadia Does Marketing Attribution Differently
Marketing attribution is a complicated topic. If you do a quick Google search, you’ll find thousands and thousands of articles about attribution, and there are almost as many opinions about what is the...
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Getting Excited About an Internal System of Record for Marketing
The decision to purchase Allocadia is the beginning, not the end, of an internal journey to transform the business of marketing to become more strategic and revenue driven. Once the decision is made to...
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The Tool Every Marketer Should Create: the ROI Calculator
Post by Co-Founder & CPO Katherine Berry: The tool every marketer should create: the ROI Calculator One of my main roles as Allocadia’s Chief Product Officer is to ensure customers are receiving...
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Six Tips On How to Approach Your Marketing Planning
Post by Allocadia’s Chief Product Officer Katherine Berry In today’s changing marketing world, planning and budgeting have become more complicated than ever. In addition to the perennial focus on...
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How to set a foundation for user stats tracking
Post by Allocadia’s Chief Product Officer Katherine Berry: No matter the size of your company, it’s important to have a pulse on user activity to be able to act quickly on opportunities and risks that...
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“The Path to Performance” Series Part 1: Setting the foundation for ROI
This is the first post in a two-part series. Here, I map out a framework for understanding marketing investments. In The Path to Performance Part 2, I explore how to use that framework to arrive at the...
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The Path to Performance Series Part 2: Applying the Marketing Investment...
Updated June 2016: In my first post in this series, The Path to Performance Part 1, I mapped out a framework for understanding marketing investments. In this post, I’ll explore how to use that...
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Allocadia Product Release 53: What You’ll Find
At Allocadia we continue the relentless pursuit of giving our customers the system they need to manage their marketing plans, budgets, and performance. In our most recent product release, our goal was...
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Allocadia Sponsors Be Like Ada Coding Event for Girls
You know the team here at Allocadia is passionate about helping marketers understand their budgets and make the most of what they have to spend, but did you know we’re also passionate about helping the...
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