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Taking Marketing Performance Insights to an Entirely New Level
A picture may be worth a thousand words, but when it comes to marketing performance insights, they can also translate to a more effective use of your budget and more revenue for your organization....
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Fulfilling the Path to Marketing Performance: Our New Data Integration Framework
As Scott Brinker has written, the ecosystem of marketing technologies is growing at a bewildering pace. Most marketing organizations have a variety of marketing systems that they work with from...
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Analyst Marketing Frameworks: The Backbone of Your Targets & Plans
This month our team was at the SiriusDecisions Summit, where we joined marketers in conversations about using data in more innovative ways and adapting to the ever-changing landscape of marketing. One...
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Marketing Performance Glossary: ROI
The most successful marketing teams share a common language to describe marketing performance management. This common language serves as the foundation of our Path to Performance. To help your team...
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Marketing Performance Glossary: Returns
When it comes to marketing performance management, marketers need to speak the same language. This common language serves as the foundation of our Path to Performance. To help your team communicate...
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Who Gets Credit for the Revenue? How We Think About Attribution
As a marketer, it’s important you understand how marketing campaigns build on each other to drive sales and revenue. In marketing, “attribution” is the process of assigning credit to marketing...
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Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?
These days there are a lot of demands on marketers and organizations expect them to have multiple skillsets. To be successful, today’s marketer needs to be creative and focused on performance and...
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Learnings from a Customer Visit
Susan Vanin, Director of Global Marketing Operations at Juniper Networks, came to visit us here at Allocadia recently, and she was kind enough to give a presentation to our entire staff. Juniper is a...
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Building An Even More Lovable Product: Introducing Our New Product Designer,...
We’re excited to have Bob Sampson joining our team to help hone our focus on the user experience. As a product designer, Bob will be working closely with me and the rest of the product team as we...
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Startup Weekend Vancouver
Supporting local entrepreneurs, and staying active in the Vancouver business community, is important to us at Allocadia. Not too long ago, Kristine and I were in the very beginning stages of building...
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Allocadia Product Release 55
On Sunday, November 23rd, Allocadia will roll out its next product release, release 55. This latest version of our marketing performance software brings new enterprise-class features. Here’s a summary...
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Allocadia Product Release 54: Faster, More Streamlined Budgeting & Planning
The Allocadia team is excited to announce a big product release being rolled out over the next couple weeks. On Sunday, September 14th and Sunday, September 21, we’ll be rolling out product release 54....
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Allocadia Sponsors Be Like Ada Coding Event for Girls
You know the team here at Allocadia is passionate about helping marketers understand their budgets and make the most of what they have to spend, but did you know we’re also passionate about helping the...
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Allocadia Product Release 53: What You’ll Find
At Allocadia we continue the relentless pursuit of giving our customers the system they need to manage their marketing plans, budgets, and performance. In our most recent product release, our goal was...
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The Path to Performance Series Part 2: Applying the Marketing Investment...
Updated June 2016: In my first post in this series, The Path to Performance Part 1, I mapped out a framework for understanding marketing investments. In this post, I’ll explore how to use that...
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“The Path to Performance” Series Part 1: Setting the foundation for ROI
This is the first post in a two-part series. Here, I map out a framework for understanding marketing investments. In The Path to Performance Part 2, I explore how to use that framework to arrive at the...
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How to set a foundation for user stats tracking
Post by Allocadia’s Chief Product Officer Katherine Berry: No matter the size of your company, it’s important to have a pulse on user activity to be able to act quickly on opportunities and risks that...
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Six Tips On How to Approach Your Marketing Planning
Post by Allocadia’s Chief Product Officer Katherine Berry In today’s changing marketing world, planning and budgeting have become more complicated than ever. In addition to the perennial focus on...
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The Tool Every Marketer Should Create: the ROI Calculator
Post by Co-Founder & CPO Katherine Berry: The tool every marketer should create: the ROI Calculator One of my main roles as Allocadia’s Chief Product Officer is to ensure customers are receiving...
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Getting Excited About an Internal System of Record for Marketing
The decision to purchase Allocadia is the beginning, not the end, of an internal journey to transform the business of marketing to become more strategic and revenue driven. Once the decision is made to...
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